BRANDS BONDING OVER THE EARTH: NET-A-PORTER LAUNCHES NET SUSTAIN

Twenty-six environmentally conscious labels such as: LemLem, Mother of Pearl x BBC Earth, Maggie Marilyn, Stella McCartney, and so many more have been accepting and open to the practice of environmental sustainability under Net-A-Porter!

These brands not only incorporate materials and methods that are animal and earth friendly, but do so on an international scale as they reduce their fashion carbon footprint.

The accidental label, LemLem, was founded by model now entrepreneur, Liya Kebede who was inspired by the Addis Ababa marketplace weavers as they created habesha kemis.

LEMLEM + NET SUSTAIN Eskedar tiered striped cotton-blend gauze maxi dress $475

For Liya Kebede’s interview with Net-A-Porter click here.

LEMLEM + NET SUSTAIN Zenha cropped striped cotton-blend gauze jumpsuit $425

Some of the Mother of Pearl x BBC Net Sustain pieces has an Asian flare that’s clean and chic with an elegance that speaks of koi ponds and water lillies. Which easily reminds their customers about the label´s contributions to the Net Sustain bond. This is what connects all of these brands together.

MOTHER OF PEARL + NET SUSTAIN and BBC Earth Thea asymmetric floral-print organic silk mini dress $1,075

MOTHER OF PEARL + NET SUSTAIN and BBC Earth Annabelle wrap-effect floral-print organic silk skirt $825

MOTHER OF PEARL + NET SUSTAIN and BBC Earth Miles faux pearl-embellished floral-print organic silk shirt $765

Nannacay creates core products such as crotchet and macramé tote bags as part of their Net Sustain contributions found at Net-A-Porter.

NANNACAY + NET SUSTAIN Manu fringed crocheted tote $150

NANNACAY + NET SUSTAIN Astri macramé tote $160

NANNACAY + NET SUSTAIN Lucy fringed crocheted cotton shoulder bag $220

Stella McCartney also brings golden hollywood glam with their Net Sustain faux leather mules .

STELLA MCCARTNEY + NET SUSTAIN faux leather mules $565

None of these brands cut their expectations of high fashion to be branded as sustainable. Net-A-Porter had a need and they fulfilled it with ancestral weavings, Asian traditions, and 60s glam.

What is more fashionably sustainable than that?

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