I‘m pretty sure that we all know by now that Ye is a genius at marketing. Noted. But I’m shook at the fact that not only does he join Kid Cudi for a surprise set at Coachella Weekend 2, but he also had pop-up merchandise tent that was named “Church Clothes“! The Tees and socks were cool but my favorites are the crew necks and the sweats, they're dope! Check out the whole collection!
I also want to point out the aesthetics of the choir and everyone that was in the performance. I LOVE LOVE LOVE the color scheme. One thing about Kanye is that he knows how to put together a color scheme with dope shades.
The sweatshirts ranges from $165 to $225 and shirts are $70 socks are $50. The prices are a bit drastic in my opinion for a surprise performance and pop-up. However, it seems like that didn’t stop fans from purchasing on sight!
Such an emotional moment for many as praises went up for Ye's Sunday service which was great since it is Easter Sunday. This is nothing new for Ye, as you know several Sundays prior to today, Kanye has held service right in his backyard with the same choir. To see his service hit Coachella is a joyous moment, it gives off a powerful and united feeling. What a way to end Coachella!
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